(The following is a special series onwritten by guest contributing writer and correspondent for “Small Bites Radio” William Knowles. He highlights his passions of trying something new whenever the opportunity presents itself, or possibly something old, but new again since it has been a while. I hope you enjoy his very special perspective that I am sure many of you can relate to. Follow him on his exciting journey “Around Town”)
On Tuesday evening, June 6th, I attended an event at the awesome Frankford Hall in Northern Liberties for a Philly Beer Week event. ‘Art On Beer’ was a roundtable discussion of what goes into the creative process of beer labels and designs.
The sold out event was a fun and interesting look into the world of graphic art design and how it applies to the world of brews, especially now with the craft beer boom and its many different brands and flavors. Jason Kernevich, the head of the design firm The Heads of State (which designed the Philly Loves Beer campaign), served as moderator. Among the artists who participated on behalf of the specific brewery labels they helped design were Lindsey Tweed (Tröegs), Keith Shore (Mikkeller), JP Flexner (Neshaminy Creek), Keith Greiman (Highway Manor), Daniel Endicott (Forest & Main) and Alex Peltz (Hill Farmstead).
Everyone spoke enthusiastically about their work, and their love for what they do is evident. New flavors and styles of beer are popping up almost weekly by the different brewers both locally and nationally. The many creative visual pieces shared during the discussion shows how an idea can grow over time into something that is both marketable and iconic to the brewer, as well as potentially becoming a great piece of work in its own right in the art and design world.
For someone like me who enjoys art, as well as having some background in marketing and advertising, it was a fun event to be a part of (the great location and beers on tap didn’t hurt either!). Philly Beer Week continues to put on more and more unique events such as this, a good thing to bring people together to share their love of the nectar of the gods. Will see you again soon, “around town”…